Senior Product Owner - QVC Studio Park West Chester

QVC - West Chester, PA (12 months ago)

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Job Description Summary
The Senior Product Owner reports to the Product Manager who oversees a certain product line/program.

The Senior Product Owner is the member of a cross-functional and cross-market agile development team who serves as the customer proxy and is responsible for defining and prioritizing the team backlog so that the solution effectively addresses product priorities while maintaining conceptual and technical integrity. As such, the Senior Product Owner articulates detailed user stories, participates in daily scrum rituals, assists with any necessary product-related clarifications, and is able to manage local market and global priorities.

The Senior Product Owner is responsible for creating requirements in the form of user stories to introduce or enhance key functions to a software, system or platform. They “own” their product (from a backlog and implementations perspective) and are measured on its’ success.

The Senior Product Owner must have a deep understanding of the product within their assigned area of expertise - both, from a business perspective as well as the technical side - and be capable of interfacing between the business and IT.

Job Description Details

Key Accountabilities

20% Requirements Management :
Customer and market research – Understand customer needs as well as market trends and new technologies. Regularly engage in conversations with customers and attend usability tests with customers and users to validate the product.
Requirements gathering – Lead requirements gathering effort on the epics - consulting with Product Management, clients, stakeholders, Legal, IT, engineering, and others. Work with subject matter experts across the organization to gather requirements, understand business rules and challenges or limitations and respond to business needs. Work with associate Product Owners to assess impacts of changes, manage requirement dependencies and ensure conceptual and technical integrity.

20% Story Documentation and Acceptance Criteria:
Story documentation – Document the requirements for key functions deconstructing the epic into actionable user stories. Ensure that stories focus on the value the user gains from the product.
Develop feature acceptance criteria – Define, at a high level, the test/feature acceptance criteria which will confirm that a user story works as required.

20% Product Backlog Management:
Translate product road map into product backlog – Liaise with the Product Manger to ensure that the strategic intent of any solution that is developed meets both the customer and business goals. U nderstand all changes to the direction of the product and the impact on product features/solutions.
Manage product backlog – Manage, adjust for risk, and prioritize product backlog . Ensure that work items are sequenced according to business priority and, thus, drive iteration goals and iteration content via prioritized stories.
Backlog refinement – Lead backlog refinement to deconstruct, refine and estimate stories, add acceptance criteria and enable long-range technical planning.
Delivery ownership – Owns overall delivery of the features and capabilities regardless of how the work is completed. The Senior Product Owner is responsible for planning all of the work and coordinating the dependencies across 3rd parties, infrastructure and other development teams.

25% “Management” of Development Team :
Be available for the team in all Scrum ceremonies – Attend scrum meetings including stand-ups, retrospectives, and demos. Answer questions from developers and clarify requirements. Be available to any member of the team, at any time, to answer any question related to the team's current commitments .
Help the team to manage itself – Push the Product Manager and pull the team to maintain a continuous velocity stream, ensure quality, eliminate escaped defects, and motivate the team.

15% Vision and Success

Responsible for success of product – As the owner of the product the Senior Product Owner is responsible for a successful outcome of the product delivered by the team. This requires the Senior Product Owner to collect and incorporate early feedback from customers and other relevant stakeholders. This also means that the Senior Product Owner is expected to help out in case resources fall short, e.g. for testing.
Ownership and vision – Contribute to vision and program backlog. Own team backlog and implementation.

Bachelor’s degree (BA) from four-year college or university or 5+ years related experience and/or training; or equivalent combination of education and experience; experience in Supply Chain operations preferred.
Experience in an agile work setting required
Scrum Product Owner certification (SCPO) desired but not required
Must be passionate about great products and experienced in product development and delivery
Must have strong knowledge and be comfortable working on technical integration initiatives between internal and external systems
Experience with software development and collaboration tools such as Jira, VersionOne, Confluence, Trello, Slack, etc.
Ability to effectively apply tools to identify customer and stakeholder needs such as SWOT, MOST and different interview techniques
Ability to empathize with the respective target market (customer) and understand cultural differences for international products
Ability to handle changing priorities and to use good judgment when working in a fast-paced, dynamic environment
Superior analytical and problem solving skills
Ability to focus on the key problem to be solved and not get distracted
Deep customer empathy and excellent customer experience intuition
High level of integrity, reflecting the value of the company and the product
Embrace lean product development principles
High degree of self-management, confidence, drive and enthusiasm
Innovative mindset

Critical Skills/Knowledge

Product Passion

Like the Product Manager, the Senior Product Owner should be passionate about their product which will help them to motivate their team and lead the team through the challenging stages of defining and building a great product.

Agile & Scrum Knowledge

It is key for the Senior Product Owner to understand the agile framework, including Scrum values, the agile workflow, ceremonies, artifacts, and roles and responsibilities within the agile team. Specifically, they have to know their responsibility in helping the Scrum team to determine WHAT commitments to make, or WHAT problems to solve.

Analytical skills

The Senior Product Owner needs to be well versed with data such as e.g. usage stats, user demographics, etc. and be able to effectively identify and extract relevant information from large amounts of data , as well as put the various points together to make smart decisions and see the big picture.

Prioritization skills

The primary goal of a Senior Product Owner is to represent the needs of the customer and stakeholder community to an agile delivery team, being the first source of information about the problem domain for the team. In order to do this effectively the Senior Product Owner needs to understand business priorities, be able to break these down into the product priorities for their area, and make decisions in situations of conflicting priorities.

Technical skills

While the Senior Product Owner is not an Engineer/Developer who is actually building the product he/she should be familiar with the HOW and have a good understanding of the systems, applications, information flows, architectures, technical infrastructures, languages, and build cycles with respect to his/her product. They need to be able and comfortable to have technical conversations with the development team to understand technical priorities, impacts and dependencies as wells as non-functional requirements and technical enablers.

User Experience skills

For any customer-facing products the Senior Product Owner works closely with the UX Architect/Designer to deliver a great user experience for their product. And while it is not the Senior Product Owner’s core job to design the user experience, in order to ensure that their product creates the desired value for its customers/users and for the business they should know enough about determining the right user experience, characterizing, validating and enhancing it so that they can guide the team and effectively collaborate with its members. This includes skills from various UX and Design related disciplines like e.g. Human Computer Interaction, User Interaction and User Research.

Testing skills

The Senior Product Owner is responsible for engaging end users and stakeholders in getting feedback of user stories prior to closing them as done. This includes validation that the story meets acceptance criteria, that the appropriate acceptance tests have been performed successfully, and that it otherwise meets its definition of done. The Senior Product Owner can - but doesn’t have to – take on the acceptance testing themselves or work closely with a well versed individual (e.g. a UAT Engineer) on this. In doing so, the Senior Product Owner also assures a level of quality, focusing primarily on fitness for use.

Leadership and team skills

As the individual responsible for the product’s success, the Senior Product Owner provides guidance and direction for everyone involved in the development effort and ensures that tough decisions are made.

The Senior Product Owner must be a team player who relies on close collaboration with the other Scrum team members, yet has no formal authority over them. A Senior Product Owner is best described as primus inter pares , first among peers, regarding the product.

Communication skills

The Senior Product Owner must be an effective communicator and listener. The individual is expected to be able to communicate and align with different parties, including Users/Customers, Development and Engineering, UX/Design, Marketing, Sales, Customer Service, and Management. They have to ensure that their user stories are clear so that the team understands the work while at the same time capture the task’s intent. The Senior Product Owner is the voice of the customer, communicating customer needs and requirements and bridging the gap between Business and IT.

Enterprise and domain expertise


Senior Product Owners are the experts for the domain of their product and the users of their product. They know the user of their product like nobody else and the value the product will bring to them. They know what users are using now and how and why the new product is different and what value it will deliver.

The Senior Product Owner must have an understanding of QVC’s business goals and strategies, applying that knowledge to develop solutions that are aligned to these core strategies. They possess a high level of knowledge and expertise in the business processes and services relevant to their product and how technology is used within various business units, and the organization as a whole. As a global role, the Senior Product Owner must have a deep understanding of the business processes, systems and needs within each market in case these vary across geos. They understand the relationships and interdependencies of various departments/functions/markets/sites.

Domain Expertise

Supply chain systems, eCommerce, fulfillment center/transportation, and/or retail

About QVC, Inc

QVC, Inc., exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers on 14 broadcast networks reaching approximately 370 million homes, seven websites, and 220 social pages. Visit to learn more.

QVC, Inc., is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ : QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop - beyond transactional ecommerce or traditional brick-and-mortar stores - and is #1 in video commerce,#3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit . QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.


As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at for assistance.